Hallmark’s best-in-class trend forecasting and translation capability have not only transformed their business and products—they have revolutionized the way their artists and designers think and create. Through a trends mindset, even the most seasoned creative talent have evolved their craft beyond what they are “known for” to develop new capabilities and creative passions. In this visually inspiring and thought-provoking talk, Jen Walker, Vice President, Global Trends and creative studios, will give attendees a peek behind the curtain into the world of trends—what it is, why it matters, and how you as an artist can build and apply a trends mindset to evolve and expand your skill set in unexpected ways.